Millennials, the largest generation in history, are changing the way we communicate and what we value. (Photo: Shutterstock)

Over the past few years, millennials have made headlines for their perceived sense of entitlement, lack of loyalty, and eagerness to challenge the status quo, while invariably changing the landscape of the world around them. Millennials have revolutionized the way we communicate with one another and, in particular, the way businesses communicate with them. So who are they? What do they want? And more importantly, how can insurers reach them?

It is important to look at the position millennials hold in today’s economy, as well as the role they play as consumers in shaping insurance industry marketing.

Click on 6 takeaways for marketing insurance to millennials for the takeaways.