What is Your WHY?

Restoring Success: What is Your WHY?


Owning a business means more than making money — customers want to know WHY you do what you do. What’s your answer?

At the Restoration Technical Institute, “We believe in inspiring happiness, pride, and innovation in others.” You will find this statement at the top of our website, the top of our newsletter, included in our thank you notes and most of our organization’s materials.
Without knowing who we are or what we do, this statement may appeal to you. Would you want to work for a company that believes in inspiring happiness, pride and innovation in others? Would you want to do business in some way with a company that has this belief system?
If you were to do business with Restoration Technical Institute, you would see and feel it in the services and products that the company offers. You will not doubt the people who work here rally, are motivated, and everything that is done and how it is done is based on our belief system. It is why we do what we do. That is powerful!
Even before we put this statement down on paper and articulated it, we knew we had a core purpose and were rallied around something big. There was synchronization and something powerful leading us every day and yet we did not know what exactly it was.
Does this sound a bit over the top? Is it hard to digest such an intangible idea or concept propelling a company in a successful direction? Is this bigger than good attitudes?

Click: Restoring Success: What is Your WHY? to read the entire Restoration & Remediation article.